Deseo for Men launch @ Macy's Herald Square NYC 9.29.08

Jennifer Lopez has mastered the art of franchising her singing/acting career into a multi-million-dollar merchandising Mecca, and Jennifer Lopez is just getting started.

The “Love Don’t Cost A Thing” songstress was spotted earlier today (September 29) at the swanky launch for her new fragrance “Deseo for Men” at Macy’s Herald Square in New York City, where she signed autographs for fans who waiting in line to see the star from as early as 7:30 that morning.


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